This Privacy Policy explains what personal information ef98 collects from its players, how that information is used, who it may be shared with, and what rights you hold over your own data. Your privacy matters to us.
Before diving into the full legal text, here are the six core data commitments ef98 makes to every player.
All personal and financial data stored by ef98 is protected using industry-standard encryption. Your CNIC details, banking information, and transaction history are never held in plain text.
ef98 does not sell, rent, or commercially trade your personal information to any third party for marketing purposes. Your data profile is used solely to operate and improve your ef98 experience.
Pakistani players have clear rights over their personal data, including the right to access, correct, and request deletion of their information, subject to legal and regulatory retention obligations.
ef98 uses cookies strictly for Platform functionality, session management, and aggregate analytics. We do not deploy third-party advertising trackers on our Platform without disclosure.
ef98 processes personal data in accordance with its obligations under the data protection provisions of its international gaming licence and applicable local laws, including KYC and AML requirements.
ef98 will notify affected players promptly in the event of any data breach that poses a risk to their personal rights. Communication is sent to the registered mobile number or email address on file.
ef98 ("we", "us", "our", or "the Platform") is committed to protecting the privacy and personal data of every individual who registers, browses, or interacts with the ef98 website at ef98.org and all associated services. This Privacy Policy is designed to be read clearly by players across Pakistan — whether you are connecting from Karachi, Lahore, Islamabad, Faisalabad, or anywhere else in the country.
This Policy describes: (a) the categories of personal data ef98 collects; (b) the legal bases and purposes for which that data is processed; (c) with whom it may be shared; (d) how long it is retained; and (e) the rights available to you as a data subject. It should be read alongside ef98's Terms & Conditions and Responsible Gaming Policy.
ef98 is the data controller responsible for the personal information collected through the Platform. ef98 operates under international gaming authority licensing and is subject to the data protection obligations embedded within that regulatory framework. The contact details for data-related enquiries are provided in Section 15 of this Policy.
Where ef98 engages third-party processors to handle personal data on its behalf — such as payment service providers or identity verification platforms — those processors act solely on ef98's documented instructions and are contractually bound to apply equivalent data protection standards.
ef98 collects the following categories of personal data from registered players and Platform visitors:
| Data Category | Examples | Mandatory? |
|---|---|---|
| Identity & Contact | Name, CNIC, mobile number, email | Yes – required for registration |
| Financial | JazzCash / EasyPaisa / HBL details, transaction history | Yes – required for deposits/withdrawals |
| Gaming Activity | Bet history, game sessions, wagering records | Automatic – generated through use |
| Technical | IP address, device type, cookies | Automatic – collected on access |
| Communications | Support chat logs, email threads | When you contact support |
ef98 collects personal data through the following channels:
ef98 processes your personal data only where a lawful basis exists. The following table outlines the primary purposes for which data is processed and the corresponding legal basis:
| Purpose | Legal Basis |
|---|---|
| Account registration and identity verification (KYC) | Performance of contract; legal obligation |
| Processing deposits and withdrawals (PKR, JazzCash, EasyPaisa, etc.) | Performance of contract |
| Providing access to gaming and betting services | Performance of contract |
| Anti-money laundering and fraud prevention monitoring | Legal obligation; legitimate interests |
| Responsible gaming monitoring and intervention | Legal obligation; legitimate interests |
| Customer support and dispute resolution | Performance of contract; legitimate interests |
| Sending transactional notifications (deposit confirmations, withdrawal updates) | Performance of contract |
| Sending promotional communications (Eid bonus campaigns, seasonal offers) | Consent (opt-in required) |
| Platform analytics and product improvement | Legitimate interests |
| Compliance with regulatory reporting obligations | Legal obligation |
ef98 does not sell, rent, or trade your personal data. We may share your information with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data protection agreements:
As ef98 operates under an international gaming licence, some personal data may be transferred to, stored in, or processed in jurisdictions outside Pakistan. Where such transfers occur, ef98 ensures that appropriate safeguards are in place to maintain a level of data protection equivalent to that required by applicable regulations.
These safeguards may include standard contractual clauses, adequacy decisions, or other legally recognised transfer mechanisms as applicable in the recipient jurisdiction. Players wishing to understand more about the safeguards applicable to a specific transfer may contact ef98 using the details in Section 15.
ef98 retains personal data for as long as necessary to fulfil the purposes for which it was collected, and to comply with applicable legal, regulatory, tax, and accounting obligations. The following general retention guidelines apply:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with ef98's data destruction procedures.
ef98 uses cookies and similar tracking technologies on the Platform. Cookies are small text files stored on your browser or device that help ef98 deliver a functional and personalised experience.
You can manage cookie preferences through your browser settings. Disabling strictly necessary cookies will impair Platform functionality, including the ef98 login process. Disabling analytics cookies will not affect your ability to use any Platform feature.
ef98 implements a layered set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure:
Despite these measures, no internet-based platform can guarantee absolute security. ef98 will notify affected players and relevant authorities promptly in the event of a data breach that poses a risk to individual rights.
As an ef98 player, you hold the following rights over your personal data. To exercise any of these rights, please contact ef98 using the details in Section 15. ef98 will respond to verified requests within thirty (30) calendar days.
You may request a copy of the personal data ef98 holds about you, including the categories of data, the purposes for which it is processed, and any third parties with whom it has been shared.
You may request correction of inaccurate or incomplete personal data. For identity data (name, date of birth), supporting documentation may be required to process the correction.
You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to ef98's legal and regulatory retention obligations, which may take precedence.
You may request that ef98 restrict the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data or have objected to its processing pending resolution.
Where processing is based on your consent or the performance of a contract and carried out by automated means, you may request a structured, machine-readable export of your personal data.
Where ef98 processes your data based on consent (e.g., marketing communications), you may withdraw that consent at any time via your account settings or by contacting support. Withdrawal does not affect the lawfulness of processing prior to withdrawal.
The ef98 Platform is strictly for individuals aged 21 and above. ef98 does not knowingly collect personal data from persons under the age of 21. If ef98 discovers that it has inadvertently collected data from a minor, that data will be deleted immediately, the associated account will be permanently closed, and any funds will be returned through the original payment method where possible.
The ef98 Platform does not contain links to third-party websites, social media platforms, or external services. This Privacy Policy applies exclusively to data processed through ef98.org and its associated services. ef98 is not responsible for the privacy practices of any third-party payment providers or identity verification services beyond the data processing agreements it holds with them.
ef98 reserves the right to update or revise this Privacy Policy from time to time to reflect changes in legal requirements, regulatory expectations, or Platform features. Material changes will be communicated to registered players via the email address or mobile number on file before the change takes effect.
The "Effective Date" at the top of this Policy will always reflect the date of the most recent version. Players are encouraged to review the Policy periodically. Continued use of the ef98 Platform after the effective date of any update constitutes acceptance of the revised Policy.
For any queries, requests to exercise data rights, or complaints relating to this Privacy Policy, please contact the ef98 privacy team through the live chat facility on the Platform or by email. The ef98 support team is available around the clock and includes agents who can assist players from across Pakistan, including Karachi, Lahore, Islamabad, Faisalabad, and Peshawar.
Now that you've read how ef98 protects your privacy, explore cricket betting, live casino games, and seasonal Eid promotions — all within a platform built for Pakistani players.
ef98 is strictly for players aged 21 and above. Gambling involves risk. Responsible Gaming